至高致远 乐在境界

个人简介:
天伦国际酒店管理集团董事长、总裁
酒店资深管理专家
国家级酒店星级评审员
首批中国饭店职业高级经理人
北京市旅游行业协会饭店分会副会长
北京休闲度假企业联谊会会长
法国美食协会终身荣誉蓝带奖章获得者
北京市先进工作者
中国经济女性杰出贡献人物
中国饭店业年度十大人物,业绩载入《中国百名优秀企业家奋斗史》
工作经历:
2001年至今 天伦国际酒店管理集团董事长、总裁
1994年至2006年4月 天伦王朝饭店总经理
1983年至1993年 北京国际信托投资有限公司
1971年2月至1983年1月 中国人民解放军基建工程兵设计院
1969年2月至1971年2月 内蒙古生产建设兵团
以人为本 营造温馨和谐的天伦情怀
天伦之乐:泛指家庭的乐趣。 出处唐?李白《春夜宴从弟桃花园序》:“会桃李之芳园,序天伦之乐事。”天伦国际酒店管理集团名称“天伦”,也蕴涵了中国传统文化中对美好生活的向往——天伦之乐,表现了集团将为每一位宾客提供幸福生活的极致,又在“天伦之乐”中让大家感受到温馨、舒适、个性的浓浓情怀。
天伦集团将“助人为快乐之本”作为天伦人的传统美德,强调以人为本的服务理念,以赢得宾客对企业的忠诚感和荣誉感作为发展的驱动力,凸显个人和创新思维是天伦人的动力,始终提供物超所值的服务是天伦人的承诺,让客人带走惊喜而激动的回忆是天伦人的追求,并且始终关注员工的发展,为他们营造良好的工作氛围。
吴晓燕深思熟虑,对尊重、关爱员工有着独特的认识和理解。她将员工看成有思想、有潜力的个体,集团要求所有管理者在做到外部管理之前,必须深入了解员工的思想动态,管理员工的思想,协助他们制定个人发展计划、达到其个人发展目标,帮助他们树立正确的人生观、价值观,鼓舞他们树立健康心态。其次,集团一方面改善员工的工作环境,提供舒适的工作、生活场所,另一方面通过培训使全体员工对企业文化和理念达到共识,通过完善组织结构,进行严谨的职责划分,建立自上而下、自下而上的畅通的沟通体系,营造一种既方便客人享受,又方便员工*作的工作空间和氛围。
具有亲和力而不失原则,注重细节而不失全局,在吴晓燕女士的管理思维里,她更愿意把深奥的理念朴素化,把刚性的手段柔性化,她以自己特有的方式诠释中国酒店的管理,不断提升着自已的领导力。
追求卓越 致力于打造民族旗舰品牌
品牌是一个企业综合实力的集中体现。在知识经济时代,作为重要的无形资产的品牌对企业发展的作用更是其它因素所不可替代的。吴晓燕女士深知品牌对于一个企业,特别是对于一个立志在酒店行业做大、做强、做专的企业的可持续发展的重要性。她也坦言,“国内外酒店有差距,但也是动力”。
在集团成立时,就将走品牌发展之路列入了企业的理念之中。吴晓燕明确提出:为满足来自世界各地宾客的旅行要求,我们提供一流的、有特色的高品质服务,以达到企业效益最大化和持续的发展!在这一思路下,吴晓燕为企业描绘出了“成为独具中国特色的酒店管理集团典范”的蓝图。
她的超前意识和高瞻远瞩,影响了天伦集团的全体员工,在国际市场国内化、国内市场国际化的市场竞争环境中,在吴晓燕的率领下,天伦国际酒店管理集团创立的几年来,天伦人为打造天伦品牌付出了艰辛的努力,并在品牌的打造上走出了一条成功之路,树立了中方管理饭店的典范。
天伦在品牌打造上的成功,得益于天伦集团经过多年研究实践锻炼的具有天伦管理特色的四大管理体系的置入,使各个成员酒店达到统一规范管理、科学运营、高效运转、经管双赢的效果。首先是人力资源开发体系:由人员招聘体系、培训体系、薪酬体系、绩效管理体系、服务奖励体系、人才培养生成体系组成,以建立管理平台、人才供给渠道和统一的竞争平台。其次是财务控制体系:通过财务手段衡量和矫正企业财务活动,确保财务计划(目标)得以实现的管理活动。其核心内容包括:财务预算结构、财务运营结构、成本精益管理结构和财务审核结构。再次是市场营销体系:是由品牌战略平台、客户资源平台和市场营销平台三大部分构成。包括集团酒店品牌界定、CI标准、企业宣传刊物规范、CRS(Central Reservation System)预订系统、集团常客计划,体现了天伦国际酒店管理集团强有力的市场竞争优势。最后是服务质量体系:由质量管理文件、质量管理组织、质量保障体系、质量督导控制、质量考核评估和质量改进六个方面构成。
“以实现业主方效益最大化、顾客满意最大化、品牌效益最大化为目标”,吴晓燕女士时刻提醒着自己。品牌就是力量,但品牌决不是靠口号、靠宣传就能成就的。天伦集团致力于中国酒店民族品牌的发展,绝不是单纯停留在追求新闻效应或达到广宣目的的层面,而是通过不断的总结和发展,以骄人的业绩和安全运营、高效工作、儒雅服务的管理特色得到了合作业主方、顾客和每一个员工的一致认可,向公众彰显一个企业、彰显一个品牌的价值观念和独立风格,磨练和积聚一种与企业核心竞争力密切相关的鲜活的“品牌精神”。
品牌让天伦集团步入了健康发展之路,高含金量的品牌,无疑又为天伦集团在激烈的市场竞争中提升本企业的市场竞争能力起到了催化剂的作用。
迈步从头越 做强中做大
辛勤耕耘必然结出累累硕果,吴晓燕对中国酒店业做出了突出贡献,也创造了骄人的业绩。天伦以振兴民族品牌为己任、经过不断总结和提炼,历尽坎坷和锤炼,逐步形成一整套完备的具有东方管理特色的酒店管理体系,凭借其发展速度和规模已跻身世界饭店集团300强,在国产酒店品牌中脱颖而出,走在了民族酒店行业的最前沿,成为能与国际知名品牌竞相开放的奇葩,并拥有天伦悦成旅游服务咨询有限公司和天伦世纪物资商贸有限公司两家子公司,建立了自己的酒店管理学院,集团已初步形成全国性的战略格局,业务范围遍布全国20个省市。2004-2006蝉联中国酒店行业民族品牌先锋,2004-2006中国酒店行业民族品牌20强,2006年获中国酒店星光奖——中国最佳酒店管理公司。
雄关漫道真如铁,而今迈步从头越。军人最可贵的品质就是勇于拼搏,勇往直前,多年的军旅生涯铸就了吴晓艳自力更生、艰苦创业的信念,当兵的经历赋予了她百折不挠、坚忍不拔的品质,职业经理人的职责又注定了她从容不迫、睿智的风格。面对机遇、面对挑战,吴晓燕女士心里的那张宏伟蓝图已经描绘好,她的脚步已经迈向了更高更远的目标。
无数案例证明,只求大不做强的企业都面临着严峻考验,或倒闭、或被外资收购、或难以为继;而以强为基础的企业,经受了市场的考验,在竞争中崛起。天伦集团始终坚持管理一家企业就要管好一家企业的原则,确保集团和每一家企业都能获得最佳业绩。“做大只是量,做强才是质”,吴晓燕斩钉截铁地说,“我们不需要几十个、几百个酒店,我们需要的是几个、几十个天伦模式的酒店”。
循着天伦厚重的足迹,我们看到了他们务实高效、创新进取的作风,看到了集团领导班子做强做大的魄力和胆识,看到了成绩背后凝聚着的全体员工辛勤的汗水和智慧。我们有理由相信,在吴晓燕的带领下,天伦国际酒店管理集团将挥笔书写浓墨重彩的辉煌新篇章。

Build a warm and harmonious family happiness with people–orientation
The Chinese word Tianlun happiness generally refers to family happiness. The word tianlun derive from the poem Feast the younger brother in the peach garden in a spring night by Li Bai, a famous poet in Tang dynasty. In the poem, Li Bai said: meet my younger brother in the garden blooming of peaches and plums and enjoy the family happiness. The name of Tianlun international Hotels implicates the yearn towards happy family life in the traditional Chinese culture. And it also implicates the company’s tenet that they are trying to offer the guests with personal services, warm and comfortable family environment.
Tianlun holds the view of helpful and happy as its traditional virtue, impressing the idea of people orientation, to develop with customers’ faithfulness and honor. Tianlun emphasizes the individual contribution and creative thinking of the staff. Tianlun undertakes itself to offer the clients overflowing service by impressing them with surprisingly happy and athrill memory as well as pay close attention to the development of the staff all the time by building a nice environment.
Wu Xiaoyan deeply considers the way of respecting and caring the employees, forming her unique understanding. She considers the employees as potential individuality full of thinking. She requires other managers to deeply understand and managing the workers ,thoughts before managing exteriorly. Managers should help the employees in assisting them in establishing their personal developing plans and achieving their career goals. Managers should also help them in building right philosophy and values, encouraging them pursuing personal happiness and keeping healthy mind. The group improves the working environment as well as trains the employees to achieve the common sense with the corporate culture and idea. The group has set up a working flow which is not only convenient for the customers enjoying the service but also for the workers operating by improving the organizing structure through precisely dispatching the responsibility and setting up a communicating system from the top to the bottom.
Pursue excellence: take up with building national flagship brand
Brand materializes the comprehensive strength of the corporation. In the era of information economy, brand, as the invisible assets in the development of the corporation is unsubstitutable. Wu Xiaoyan is well aware of the importance of brand in the development of the corporation, especially for joint venture, which wants to be bigger, stronger and more professional. She frankly admits that there is difference among hotels national and international, but the difference should be converted into driving force.
Wu listed the brand developing plan into the corporate idea as soon as the group was established. Wu definitely bring forward: to meet the needs of guests from all over the world, to maximizing the profit and realize the sustainable development, the group offers top, characteristic and high-qualified service. Under the leading of this idea, Wu sketches the blueprint, to be the example for hotel groups with Chinese character.
Her advanced idea and foresight influence the staff of Tianlun group. Facing the drastic competition among the hotels national and international, Wu has led the staff to Tianlun group successfully build a hotel brand and set a good example for other hotels run by Chinese capital through their tough effort since Tianlun International Hotels was established.
Owing to the practice and research performed by Tianlun for years, Tianlun succeeded in building its hotel brand. All the member hotels achieved the unified management, scientific operation, efficient in economy and managing through bringing forward the four managing systems with Tianlun character. The four systems are as follows: firstly, the system for empoldering human resources, i.e. system of inviting applications for the jobs, training system, salary system, performance managing system, service encouraging system, and abilities cultivating system. Under this system, Tianlun has established a unified competitive platform combined with managing and human resources supplying channel; Secondly, the finance controlling system. The group amends and scales the corporate financial performance by financial means to ensure the realization of the financial goal of the corporate. The core of this system lies in financial budget structure, financial operating structure, cost controlling structure and financial auditing structure. Thirdly, the marketing system consists of brand stratagem, customer resources reservation and marketing planning. The brands building and differing, the CI standard, the criteria of the company image propagandizing magazine, the Central Reservation System and the frequenter plan materialize the competitive predominance of the group; Fourthly, the service qualification system. The service qualification system consists of quality managing files, quality managing department, quality guarantee system, quality supervising system, quality assessing system and quality promoting system.
Wu Xiaoyan always reminds herself of goal that maximizing the benefit for the owner, satisfaction for the customers, and the brand efficiency. Brand is the power, which cannot be realized only by slogan or propagandizing. Tianlun group bends itself on building national hotel brand never by resting on pursuing the propagandizing effect or advertising effect. Its competitive and independent brand spirit is well recognized by the cooperating owners, its employees and the customers for its constant development, outstanding achievements, safely operation, efficient work, gentle service and unique management.
Step forward at the very beginning, to be the top among the strongs
Under Wu’s tough effort, she has contributed a lot and accomplished a lot successfully. Tianlun undertakes the responsibility of building national hotel brand, forming a set of self-contained oriental hotel managing system through tough efforts and constant sum up step by step. The group successfully accessed to the top 300 international hotel groups and stood out among the national hotels. In addition, it also has established Tianlun Yuecheng Tour Service Consulting Co. Ltd. and Tianlun Century Material Trade co. ltd. It also has set up its hotel managing college. With all of these subsidiaries, it spreads its business into more than 20 cities and was successively listed Chinese national hotel brand avant-courier during 2004-2006, top 20 Chinese national hotel brands, and China’s best hotel managing group in 2006.
The pass is impregnable and the way is so long, people should pluck up and step forward from the very beginning. During her life as a solider, she learnt to be self-dependent, indomitable, fortitudinous. On the other hand, as a manager, she is endued the easy and sagacious way of working. Facing the opportunity and challenge, she has already sketched the blue plan and clearly framed out her next goal.
Millions of cases proved that no corporation could endure the baptism if it stresses being lager without paying attention to becoming stronger at first. These corporations will either shut down or purchased by the foreign capital. In the opposition, a corporation that fully realizes the importance of being strong can go through the baptism and grow up in the competition. Tianlun persists in managing well any subsidiary company to insure the best achievement for them. Wu resolutely and decisively says that: instead of having tens or hundreds of hotels, we need several hotels with Tianlun mode.
Tracing the developing footprints of Tianlun group, we found their efficient, practical, creative and aggressive working style. We also found the effort and wisdom behind their outstanding achievements. We trust that under the Wu’s lead, Tianlun will create a new success in the near future.
来源:全球酒店网行至水穷处,坐看云起时!
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